Using twitter and Facebook
Promoting your campaign via social media
- If you already have a Twitter account, you can post an update to your followers about your campaign, including a link to the webpage so they can sign up too
- You can shorten this link to your campaign page using tools provided by other sites e.g. http://bit.ly which will allow you to fit more in the 140 character tweet
- You could also create a hashtag for your campaign, so that other people can get involved in the discussion online too and seeing what everyone else is saying about the campaign by clicking on it. This can be done by adding your campaign’s name after a ‘#’ in a tweet e.g. #SaveOurLibraries (hashtags cannot contain punctuation or begin with numbers)
- By asking your followers to retweet (RT) your campaign tweet it is more likely they will do so, and help spread your campaign’s message
- If you do not have a Twitter account yet, you can either set one up in your or the campaign’s name by going to http://twitter.com
- Once you have created your account by entering a few basic details you will be able to search for other users to ‘follow’ and their tweets (updates) will appear in your news feed
- By following others it is more likely that they will follow you in return, especially if they are people you already know, or if they can see from your short bio that you have similar interests
- You can send a public message to anyone on Twitter by just starting a tweet with their username and then writing the rest of your message e.g. “@UKLabour Campaign Engine Room is a great way for people to be able to campaign to save local services” – this tweet will be sent to @UKLabour, and can also be seen by anyone following both your account and theirs – similar to a wall post on Facebook.
- By letting others with similar interests know about your campaign they are more likely to sign up and tweet about it themselves, letting others know about the campaign too.
- Sharing your campaign on Facebook is a key way to promote it amongst your friends, who in turn may share it with theirs, and subsequently their friends with others. This really helps your campaign reach a wider audience, as peer-to-peer promotion is one of the strongest methods of doing so
- When posting your campaign webpage’s link to Facebook, you can ask people to share the campaign with friends, again encouraging them to do so.
- You could also set up a campaign page on Facebook too. Whenever you post an update to the page this will appear in members’ news feeds. This is not the case with a group on Facebook, so setting up a page for a campaign is more advantageous as people are automatically kept up to date.